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Old 2 Mar 2019, 00:01 (Ref:3887689)   #1
GTRMagic
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Social Media

Race drivers are funny people.
The week out help from sponsors and teams and patrons and anyone else that helps them land a ride in their chosen team.

The thing that is sometimes forgotten is how the money flows in the sport.

You and me and anyone you know or don’t know, goes out in the world, usually earning a living, and spend some, all or more than all of that living on creating a life for yourself.

And as keen Motorsport followers, we choose to follow drivers, and teams and brands, and car makes and pretty much anything we choose. It may or may not change our purchasing decisions too. That’s the sponsors’ intentions anyway.

And some drivers understand that they have supporters, some more keen/intense than others. And that they are going to have opinions about whether someone is running good, or their car brand is running good, or if the team is running good.

This kind of stuff ends up in the media too, the newspapers, the teev, radio, and Facebook/instagram/twitter and the like. Which is used to help quantify the success of a sponsor’s investment as much as anything else.

So the following quote from Here is interesting...

Quote:
Originally Posted by The Article, Attributed To Fabian Coulthard
“People who sit behind their keyboards don’t necessarily know the ins and outs of racing; social media has probably given people a voice when they shouldn’t have a voice and we are the ones that cop it.”
It makes you wonder if he truly knows how the industry works, or what the point of marketing communications actually are.

Apparently the very people who buy the products from companies that pay for the driver to live his dream, “...shouldn’t have a voice...”. That is you and me Mr Coulthard seems to be talking about here.

Yet the very same voice we seemingly are not allowed to have, is called upon when they are successful or winning, or when their sponsor is looking to promote their products with a view to encouraging switching between brands.

An elegant solution may have been to allow Mr Coulthard’s driving do the talking, but clearly a group of fans talking about a legitimate comparison to a more successful teammate isn’t allowed..

Weird
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Old 2 Mar 2019, 00:20 (Ref:3887695)   #2
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Not all race fans are on social media though.

Can you provide a link to what was posted?
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Old 2 Mar 2019, 00:42 (Ref:3887699)   #3
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The comments and personal attacks aimed at drivers, team members, officals, and sponsors are often quite disturbing.
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Old 2 Mar 2019, 00:48 (Ref:3887701)   #4
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Originally Posted by Umai Naa View Post
The comments and personal attacks aimed at drivers, team members, officals, and sponsors are often quite disturbing.
It's horrendous. One troll sinks the boots in and then 100 other nodding dogs chime in.

I can understand Fabs. Imagine trying to interact with your genuine fans and having to sift through the derogatory comments directed at you.


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Old 2 Mar 2019, 01:32 (Ref:3887712)   #5
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mayhem should be qualifying in the top 5 on the gridmayhem should be qualifying in the top 5 on the grid
Yeah, its a two way street. I don't blame Fabs (or any other driver/sports star) for getting the shits with the level of trolling/negativity on social media. But whinging about it and painting everyone with the same brush doesnt help.
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Old 2 Mar 2019, 02:28 (Ref:3887721)   #6
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What did Lady Gaga say yesterday?

"Social media is the toilet of the internet..."
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Old 2 Mar 2019, 03:21 (Ref:3887726)   #7
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Mixer should be qualifying in the top 3 on the gridMixer should be qualifying in the top 3 on the gridMixer should be qualifying in the top 3 on the gridMixer should be qualifying in the top 3 on the grid
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Originally Posted by Average Punter View Post
"Social media is the toilet of the internet..."
I'll misquote Tom Lehrer:

"Social media is like a sewer; what you get out of it depends on what you get into it"

I think Fabs would do well to think himself lucky he's not an AFL or NRL player....
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Old 2 Mar 2019, 06:44 (Ref:3887747)   #8
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Quote:
Originally Posted by GTRMagic View Post
Race drivers are funny people.
The week out help from sponsors and teams and patrons and anyone else that helps them land a ride in their chosen team.

The thing that is sometimes forgotten is how the money flows in the sport.

You and me and anyone you know or don’t know, goes out in the world, usually earning a living, and spend some, all or more than all of that living on creating a life for yourself.

And as keen Motorsport followers, we choose to follow drivers, and teams and brands, and car makes and pretty much anything we choose. It may or may not change our purchasing decisions too. That’s the sponsors’ intentions anyway.

And some drivers understand that they have supporters, some more keen/intense than others. And that they are going to have opinions about whether someone is running good, or their car brand is running good, or if the team is running good.

This kind of stuff ends up in the media too, the newspapers, the teev, radio, and Facebook/instagram/twitter and the like. Which is used to help quantify the success of a sponsor’s investment as much as anything else.

So the following quote from Here is interesting...



It makes you wonder if he truly knows how the industry works, or what the point of marketing communications actually are.

Apparently the very people who buy the products from companies that pay for the driver to live his dream, “...shouldn’t have a voice...”. That is you and me Mr Coulthard seems to be talking about here.

Yet the very same voice we seemingly are not allowed to have, is called upon when they are successful or winning, or when their sponsor is looking to promote their products with a view to encouraging switching between brands.

An elegant solution may have been to allow Mr Coulthard’s driving do the talking, but clearly a group of fans talking about a legitimate comparison to a more successful teammate isn’t allowed..

Weird
It's fair to say that everyone has their right to an opinion, but drivers and teams also shouldn't have to put up with some of the rubbish that is written on social media. Have you read some of the uneducated dribble that's written on social media, I honestly wonder how some people make it though life with such a low IQ.
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Old 2 Mar 2019, 09:01 (Ref:3887775)   #9
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Originally Posted by M91 View Post
It's fair to say that everyone has their right to an opinion, but drivers and teams also shouldn't have to put up with some of the rubbish that is written on social media. Have you read some of the uneducated dribble that's written on social media, I honestly wonder how some people make it though life with such a low IQ.
And they likely fill up their cars at Shell, buy bits & pieces at Repco and fill the pantry with Mighty Mite and 333 pickles....
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Old 2 Mar 2019, 09:28 (Ref:3887781)   #10
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I was with ya until the pickles.
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Old 2 Mar 2019, 09:52 (Ref:3887785)   #11
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I stopped at Repco.
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Old 2 Mar 2019, 10:16 (Ref:3887788)   #12
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Originally Posted by GTRMagic View Post
And they likely fill up their cars at Shell, buy bits & pieces at Repco and fill the pantry with Mighty Mite and 333 pickles....
cheers gtr, i just had to think before midday on a saturday

you’re completely right. drivers rely on supporters being easily influenced by sponsorship messages, and the flipside of that is that is that their opinions about drivers are easily influenced too.

i think the quote you highlight is typical of a driver - motorsport is incredibly complex, yes, but it’s incredibly complex for everybody on that grid. he has a great life, beautiful family, a fantastic job, and the only drawback is millions of people moaning online about a character he plays in a racing series...

that’s privilege for you i guess.
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Old 2 Mar 2019, 10:52 (Ref:3887793)   #13
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Full disclosure, I do not participate in social media beyond some fora. Sebastian Vettel also refuses to participate and I congratulate him for having the independence to give it the single finger. I was told that the single best thing I can do to promote my business was to have a FB page, I then looked and saw and decided no thanks, talk about a sewer of uninformed comments, just unbelievable. The world got along just fine before social media and it will again when people wake up to what is going on.
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Old 2 Mar 2019, 19:15 (Ref:3887841)   #14
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It goes both ways with social media - Fabs (or anyone else) can agree with posts about him and thank them, or as in this case, he can disagree with them and tell them so.

Let's not forget that "trolls" and social media users exhibiting abusive and bullying behaviour have been at least partially blamed for celebrity suicide and mental health issues before now so standing up to them and making a point like Fabs is quoted as doing seems quite legitimate to me.

Most people not on teams (including media) really don't know all the ins and outs and certainly not the details of exactly what is happening in a particular team, regardless of how much some of them think that they "know".

Then there's that "line" to avoid crossing, when it all gets too personal and abusive - such as the situation here with a defamation finding against a social media "troll".

To me, Fabs has every right to make a point about it - he is not after all some meek little lamb simply copping it - and is in this case making a non-abusive but fairly on-point case.
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Old 2 Mar 2019, 20:02 (Ref:3887844)   #15
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Let's not forget that "trolls" and social media users exhibiting abusive and bullying behaviour have been at least partially blamed for celebrity suicide and mental health issues before now so standing up to them and making a point like Fabs is quoted as doing seems quite legitimate to me.
don't think anyone would doubt that. it's why there's increasing numbers of tools that allow people to set up their social media according to their preference. it's possible to participate without submitting yourself to endless abuse - for example disable comments on instagram, mute people on twitter, and the block button on both.

there's no shame in using those facilities. or just using your public profiles to post, nobody forces him to read his comments or those on team or series accounts.
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