McLaren & Honda back together

[aneesh99]

Sam Collins from RCE just published this yesterday. Interesting...

[wolfhound]

Originally Posted by aneesh99

Sam Collins from RCE just published this yesterday. Interesting...

Hmmmm reminds me of the Tyrrell 019 with some developments but what about the FIA neutral area?

[321Go]

McLaren will lose Hugo Boss sponsorship at the end of the season.

Hugo Boss will switch to Mercedes AMG in 2015.

[bjohnsonsmith]

Originally Posted by 321Go

McLaren will lose Hugo Boss sponsorship at the end of the season.

Hugo Boss will switch to Mercedes AMG in 2015.

That makes sense. Excellent marketing strategy for both Hugo Boss and Mercedes.

[JacobP]

Originally Posted by gomick

Dont know why Honda & Toyota ever left, they shouldve always stayed as engine suppliers...

Because of the limited short term thinking of the chief executives whose planning horizon hardly extends past just a few years. The main goal is to make sure that the company books look healthy _now_, so they get paid their fat bonuses. Granted, both Toyota and Honda have achieved surprisingly little despite a decade-long investment in the sport..

[JacobP]

I just hope that the world of Formula 1 is not rocked another spygate scandal, this time involving the love triangle of Honda, McLaren, and Mercedes. Admit it, the likelihood of something like this happening is pretty high.

[Articus]

I'm sure their will be some knowledge of performance characteristics such as Dyno information available but I don't see how any intellectual property can be exchanged considering Mclaren are not involved in the engine design or build for the most part.

[CTD]

Originally Posted by 321Go

McLaren will lose Hugo Boss sponsorship at the end of the season.

Hugo Boss will switch to Mercedes AMG in 2015.

Originally Posted by bjohnsonsmith

That makes sense. Excellent marketing strategy for both Hugo Boss and Mercedes.

Danish media reports, that this will open up for the danish clothing giant Best Seller, who has sponsored Kevin Magnussen all the way to F1 (primarily seen as Jack&Jones). Best Seller was forced to tone down their sponsorship heavily when K. Magnussen joined McLaren because of Hugo Boss, and with Hugo Boss gone, Best Seller can increase their sponsorship.
If this happens, Kevin Magnussen will remain at McLaren for 2015.

Best Seller currently sponsor McLaren with the ASOS.com sticker on the rear of the wing.

[Richard C]

Originally Posted by aneesh99

Sam Collins from RCE just published this yesterday. Interesting...

My take away from all of this stuff about how Honda continued their work is a new found respect for what the Brackley based (Brawn/Honda/etc) group accomplished. I think the narrative until now (at least for me) has generally been "Honda created the magic in the work to create what was expected to be the RA109, Brawn had to adjust to move from Honda to Mercedes power and created the BGP 001".

What this new info shows me is that while yes, the RA109 work was a big influence, in reality the Brackley team really should take more credit for making it into a winner. There clearly appears to be design divergence between the two groups. They are two different cars. The BGP 001 is the car that raced and won not the RA109. While we will never know, it would have been interesting to see what the RA109 would have done (better, worse or equal to BGP 001?)

Richard

[NaBUru38]

Hugo Boss sounds more like Jenson Button than Lewis Hamilton (Reebok).

[Articus]

Originally Posted by 321Go

McLaren will lose Hugo Boss sponsorship at the end of the season.

Hugo Boss will switch to Mercedes AMG in 2015.

I swear their was a post somewhere here that said Mercedes will lose their Hugo Boss sponsorship to Mercedes AMG and I was so confused


But Mclaren's "business model" changes? Does this mean they are getting large sums of money from Honda in addition to the free engines.

[NaBUru38]

I've read that McLaren is talking with Porcter & Gamble and with Unilever.

[Greem]

Isn't that just to tender for pit crew uniform washing powder?

Joking aside, of all the teams on the grid on Sunday the McLaren kit - uniforms and equipment - were absolutely immaculate. Uncluttered, simple design. Very striking.