JV - The promotional tool

[Raglanparade]

Seems that Intel picked JV over NH for its commercials.

and JV was picked over NH for some BMW promo work in australia.

Interesting.

[Suze]

Nick is a better long term blokey...

[Raglanparade]

I just find it funny how after BMW seemingly not wanting him.. he has become the public face of the BMW team moreso then NH

[ASCII Man]

Nick could use a personality implant imo...

[Skam85]

I think Jacques is much more marketable than Nick, not because he is more 'English speaking' than Nick, he has more of a pedigree, and a lot more personality.

[Schummy]

If they (marketing people) got commercials out of Hakkinen, I think they could do it with Heidfeld

[ECW Dan Selby]

I think Hakkinen had alot more personality than Nick tbh. I think it's a very wise marketing move to pick Jacques over Nick. It would be stupid to do it any other way. I mean let's look at it. You're Intel/BMW and you'd like one of your drivers to do your ad. Do you pick:

*A former World Champ, or a guy who's been on the podium a handful of times?
*A guy who speaks good English, or a quiet German?
*A racer renouned for his outlandish style and out-spoken ways who's previously been out with such names as Danni Minogue, or once again do you pick your quiet, keeps himself to himself German?

BTW, this isn't a full out attack on Nick because I like him as a racer, it's just he really doesn't have much personality lol And to me, it's a no contest for BMW/Intel, it's just common sense.

Selby

[Kirk]

Originally Posted by ECW Dan Selby

I think Hakkinen had alot more personality than Nick tbh. I think it's a very wise marketing move to pick Jacques over Nick. It would be stupid to do it any other way. I mean let's look at it. You're Intel/BMW and you'd like one of your drivers to do your ad. Do you pick:

*A former World Champ, or a guy who's been on the podium a handful of times?
*A guy who speaks good English, or a quiet German?
*A racer renouned for his outlandish style and out-spoken ways who's previously been out with such names as Danni Minogue, or once again do you pick your quiet, keeps himself to himself German?

BTW, this isn't a full out attack on Nick because I like him as a racer, it's just he really doesn't have much personality lol And to me, it's a no contest for BMW/Intel, it's just common sense.

Selby

You're right there Selby. Next to maybe Schumi, JV is probably the most recognizable face in F1. The decision to use Jacques was not a difficult one and I'm sure Nick is happy about that as well.

[ATF]

Maybe BMW thought "if we're stuck with him, might as well get the most out of him"!!

[Knowlesy]

The Villeneuve name carries great worldwide clout, both through Jacques and mainly through Gilles, so this is no real surprise.

It's interesting to see JV's attitude towards all this....time was, he specifically stated he wanted the bare minimum PR work in his contracts....I guess these days he has to bend over backwards to be employed....

I assume Nick will do the promotional stuff for Germany?

In terms of personality, I don't see much wrong with Mr Heidfeld....OK, he's quiet and won't try to hog anybody's limelight, but he seems a nice guy with a sharp sense of humour. Much like Hakkinen in fact. Misunderstood, both of them!

[BootsOntheSide]

Nick's remark after taking pole at the Nurburgring last year that he would "just sit there" in the race, in response to Webber's comparison of their driving styles which was interpreted as a criticism, is an example of his potential sense of humour. He does seem to get on with the job more than anything. BMW are probably thinking that, even if JV isn't the best driver available to them, he's the best marketing tool they have (although the cars themselves are pretty competitive already), so they might as well use him for that; as mentioned JV is probably happy with the compromise of not being able to keep himself to himself so much.

[Nismo]

Originally Posted by Schummy

If they (marketing people) got commercials out of Hakkinen, I think they could do it with Heidfeld

can you imaging raikkonen in an advert.. looking glum faced and cold..

[Knowlesy]

Yes, that would be challenging.

[Jukebox]

Wonder why JV preferred the baggy type racing suit....dosen't suit him or anyone at all

[Dutton]

It is pretty straightforward: he finds it more comfortable, as he doesn't like them skin-tight style.

[Dixie Flatline]

Originally Posted by Nismo

can you imaging raikkonen in an advert.. looking glum faced and cold..

Kimi has done an ad for Nescafe, which I have on our home computer. IIRC, all he does is sit in the McLaren in a pitstop, drink some Nescafe coffee and zoom off. A woman (IIRC) provides a voiceover.

He also is the public face of Tag Heuer watches, IIRC as each year around Grand Prix time in Melbourne, there are ads for Tag Heuer which essentially is Kimi flaunting his watch.

[curveball]

Intel went all out on that commercial that JV is in! It was shot in HD! I just watched it on Discovery HD Theater tonight. First time I had seen it other than the online version. Too bad we cant get races in HD too!

[raul_iulian]

I also saw nick once in a commercial ad, i think it was for RedBull, when he was driving for Sauber Petronas.(or maybe it wasn't for redbull, i cant remember very good). He was OK, quite good i might say !