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18 May 2005, 05:13 (Ref:1303432)
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Rookie
Join Date: May 2001
Posts: 56
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Holden no more
The Holden brand is no more.
At the opening of their new $200 million facility in Melbourne, the company has announced a name change - GM Holden. It's about restoring links to US parent General Motors, apparently. Ford v GM Holden? Just doesn't have the same ring to it... |
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Jason Whittaker 
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18 May 2005, 05:40 (Ref:1303437)
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Veteran
Join Date: May 2004
Posts: 2,540
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What a stupid idea. With all the turmoil in the US and the cancellation of the Vcar platform outside Australia I don't think they really need to spend $$$ on stationery and signage - and for what benefit anyway?
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18 May 2005, 06:15 (Ref:1303446)
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Racer
Join Date: Feb 2005
Posts: 176
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what are they going to do, put GM Holden badges on cars. what about hrt, gm holden racing team? i doubt it! its probably just a name change, thats it. just cosmetic??
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__________________
<<HOLDEN RACING TEAM>> - - Skaife & Kelly - -
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18 May 2005, 07:14 (Ref:1303481)
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#4 | ||
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Veteran
Join Date: Nov 2003
Posts: 1,267
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It was GM-Holden up until 1993 or 4, when the new badge and identity came out.
It'll be Holden, witht he corporate brand of GM-Holden, as it was (I assume). We don't call Ford "Ford Australia", do we? |
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18 May 2005, 08:52 (Ref:1303553)
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#5 | |
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Veteran
Join Date: Jan 2003
Posts: 777
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IIRC, as Senna said, it was GMH previously, although I think it changed around 1987ish an was part of the re-structure when Holden were on the brink of going down the tubes and were bailed out by GM and told to stand on there own two legs after that?
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Kieron
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18 May 2005, 09:43 (Ref:1303593)
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#6 | ||
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Veteran
Join Date: Nov 2003
Posts: 1,267
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Kieron, it could be 87 too!
The dealers that still have the old signs are laughing now, as they still have their blue and white "GM-H" square! 
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18 May 2005, 11:12 (Ref:1303654)
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#7 | ||
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Veteran
Join Date: May 2001
Posts: 10,037
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I never thought they stopped being called General Motors - Holden.
There'll be no difference, everyone will keep saying either just Holden or GM-H. |
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"The Great Race" 22 November 1960 - 21 July 1999
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18 May 2005, 12:16 (Ref:1303697)
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#8 | |
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Racer
Join Date: Sep 2004
Posts: 186
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"Yeah........Thats Bathurst but it is still the Great Race!!!!" Mark Skaife
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21 May 2005, 04:20 (Ref:1305841)
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#9 | ||
 Race Official1% Club
Join Date: Dec 2002
Posts: 45,955
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At least Holden has a motorsport department that retains a level of intellectual property in the racing vehicles that they sponsor....
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Happy David Thexton Day, 21st March 2003
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