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25 Nov 2003, 16:45 (Ref:794190)
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Veteran
Join Date: Jan 2003
Posts: 1,707
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Jordan to run multiple liveries!
http://www.itv-f1.com/news/news_story/18885
apparently Eddie wants to ruin different liveiers at different races! presumably as some sort of media stunt, or maybe for different companies to advertise only at their home race! |
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25 Nov 2003, 16:48 (Ref:794197)
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#2 | ||
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Veteran
Join Date: Jun 2003
Posts: 6,699
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The later sounds more reasonable. I'm sure there are a number of sponsors out there that would try this. In a way, Jaguar did this last season in conjunction with the T3 movie opening. Although they did not completely change their livery. We see this over here in the States quite often, so why not in F1? Any way for the small teams (or large ones) to gain sponsorship dollars is good right? They need money after all.
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"The difference between genius and stupidity is that genius has its limits." Albert Einstein
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25 Nov 2003, 17:14 (Ref:794232)
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Veteran
Join Date: Jun 2003
Posts: 2,147
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Yes, they probably need the money and so can only attract short-term deals. Hence the need for liveries to change rapidly.
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25 Nov 2003, 18:55 (Ref:794335)
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Forum Host
Veteran
Join Date: Jul 2003
Posts: 6,529
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publicity stunt i guess.... at least they want to lose with dignity!
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A byte walks into a bar and orders a pint. Bartender asks him "What's wrong?" Byte says "Parity error." Bartender nods and says "Yeah, I thought you looked a bit off."
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26 Nov 2003, 15:28 (Ref:795125)
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#5 | ||
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Veteran
Join Date: Nov 2002
Posts: 4,744
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That one sponsor for two cars rule is so stupid. What is the point? I wonder if any of the recently departed teams might still be in the series without that rule.
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No Rotor, No Motor.
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26 Nov 2003, 15:38 (Ref:795139)
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#6 | ||
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Veteran
Join Date: Mar 2003
Posts: 4,512
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At this point, whatever plot to raise funds is welcome, I think
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You got to learn how to fall, before you learn to fly P.Simon
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26 Nov 2003, 21:49 (Ref:795520)
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#7 | ||
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Veteran
Join Date: Jun 2003
Posts: 6,699
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Good point Snrub. This kind of ties in with the thread about the numbering system for cars.
Over here in the States most of the team cars are painted differently and have separate sponsorship packages. Is this an actual rule in Formula 1, or is it an FIA rule that is applied to all its series? And as Climb points out, in today's economic climate any method to get sponsorship money is worth while. |
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"The difference between genius and stupidity is that genius has its limits." Albert Einstein
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29 Nov 2003, 11:22 (Ref:798143)
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#8 | ||
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Racer
Join Date: Jun 2002
Posts: 495
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Hope he doesn't respray the cars on the strength of an agreement over the phone
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29 Nov 2003, 18:00 (Ref:798341)
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#9 | ||
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Veteran
Join Date: Oct 2001
Posts: 1,623
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On the evidence of last year he EJ could show each of his three logos in rotation - Hummph!
Mind you I could understand for the smaller teams that attracting a songle sponsor for a single race makes sense. Rumour has it that Portaloo may being loined up for Silverstone and DynoRod for the Brazilian! |
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29 Nov 2003, 18:27 (Ref:798356)
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#10 | ||
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Veteran
Join Date: Feb 2002
Posts: 561
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Hasn't this happened already to some extent? We see the cars with different logos depending on wheteher cigarette advertising is allowed. I also remember a woman called Barbara advertising on the rear wing of one oe the now defunct teams only for Monaco
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Cowspeed
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30 Dec 2003, 13:02 (Ref:823551)
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#11 | ||
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Rookie
Join Date: Apr 2001
Posts: 94
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didn't B.A.R do this when they first came in with Ricardo Zonta & JV with one having a Blue Livery & the other a red and white
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30 Dec 2003, 13:12 (Ref:823560)
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 Race Official20KPINAL
Join Date: Dec 1999
Posts: 21,606
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Quote:
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__________________
Show me a man who won't give it to his woman An' I'll show you somebody who will
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30 Dec 2003, 14:22 (Ref:823598)
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#13 | ||
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Veteran
Join Date: Feb 2003
Posts: 3,376
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Good for the sponsors and good for the team. They'll be guaranteed some TV time every race just so we can see what the car looks like with a different logo and paint scheme.
Its a good move, and it could become more common place in the future. |
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30 Dec 2003, 14:56 (Ref:823620)
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#14 | |
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Racer
Join Date: May 2001
Posts: 277
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As long as the base livery remains the same I don't really see the problem. But I think the two cars should resemble each other at each meeting.
If the livery is changed drastically (base colour etc.) between the races there is a danger though that the team could lose it's identity. And identity is one thing Jordan does have! |
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30 Dec 2003, 15:00 (Ref:823622)
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Join Date: Dec 2001
Posts: 13,211
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Quote:
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That's so frickin uncool man!
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30 Dec 2003, 15:16 (Ref:823638)
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Rookie
Join Date: Oct 2003
Posts: 19
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Sounds good to me!
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30 Dec 2003, 15:27 (Ref:823642)
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#17 | ||
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Veteran
Join Date: Sep 2001
Posts: 13,000
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Good point from ParkLife about the actual colour, which I think should be the same race-by-race. however, I'm perfectly happy for teams to run a multitude of different single-race or short-term sponsors, perhaps region-specific ones, or run the 2 cars with different sponsors. It's perfectly standard in US championships, adn even in soccer many teams have different sponsorship on the second-choice kit (which is a different colour, by definition), and it gives the private teams more chance of battling it out on an even keel.
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30 Dec 2003, 16:26 (Ref:823670)
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#18 | ||
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Veteran
Join Date: Dec 2001
Posts: 1,354
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Quote:
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30 Dec 2003, 16:35 (Ref:823677)
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#19 | |
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Veteran
Join Date: Dec 2001
Posts: 2,223
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Benetton had various different sponsors on the sidepods in 1994: Bitburger, Benetton SportSystem, and others which I can't remember right now.
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30 Dec 2003, 17:59 (Ref:823711)
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Racer
Join Date: Oct 2003
Posts: 142
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30 Dec 2003, 18:06 (Ref:823724)
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#21 | |
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Veteran
Join Date: Dec 2003
Posts: 6,885
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I think that it is a great idea as it allows jordan to tailor sponsorship packages to local requirements. For example, maybe one sponsor who's main market maybe canada or the usa can have maximum exposure for those races and much less exposure on the car at others.
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30 Dec 2003, 20:24 (Ref:823836)
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#22 | ||
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Veteran
Join Date: Jan 2003
Posts: 4,536
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"apparently Eddie wants to RUIN different liveiers at different races!"
well with Jordan performances it may very well show that the liveries are ruined along with the company that provided them! 
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30 Dec 2003, 22:20 (Ref:823948)
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#23 | ||
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Veteran
Join Date: Apr 2001
Posts: 2,083
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The fia don't allow a teams cars to be painted differently.It's some obscure tech reason that is linked to the stick max has up his b*tt.
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30 Dec 2003, 23:06 (Ref:824000)
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#24 | ||
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Race Official 1% Club
Join Date: Dec 2002
Posts: 46,695
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Ligier did it one year though didnt it, when they launched a new branding on Gauloises... Martin Brundle had one car design, while the other driver had another... and what of the Marlboro and Marlboro Lites McLarens when Keke Rosberg was around??
Perhaps what this noise is trying to say is that the team cant land one big sponsor so it needs to find 17 (or is it 18) medium sized ones for the different race meetings. Presumably this is linked to the 3rd driver thing as well... The lady in charge of sewing the badges on the team uniforms will be the busiest member of that team in 2004 
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31 Dec 2003, 00:07 (Ref:824065)
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#25 | ||
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Racer
Join Date: Jan 2003
Posts: 245
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Perhaps it would be too confusing for the drivers if a team had two different liveries.
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