Rich Energy

[bjohnsonsmith]

Originally Posted by crmalcolm

True, there may be a lot of ridicule being hurled, but there is also a lot of positive comment being made about the brand too if you read closely.

I've never seen any advertising for it. However I've seen it for sale on Amazon and the product reviews tend to be favourable.


https://www.amazon.co.uk/Rich-Energy...pe=all_reviews

[mj088]

Originally Posted by bjohnsonsmith

I've never seen any advertising for it. However I've seen it for sale on Amazon and the product reviews tend to be favourable.


https://www.amazon.co.uk/Rich-Energy...pe=all_reviews

you have definitely seen advertising for it - Haas 2019 (the whole purpose of the thread)
Also you along with others are now "looking" for the product, which i bet is more than most of us have ever done for "Hype energy drinks" which I also dont recall seeing anywhere

[Richard C]

Originally Posted by bjohnsonsmith

I've never seen any advertising for it. However I've seen it for sale on Amazon and the product reviews tend to be favourable.


https://www.amazon.co.uk/Rich-Energy...pe=all_reviews

If a product was measured by those Amazon reviews, then it should be considered marginal at best. 73 reviews and with a 45% five star rating? Ouch! Here is the text from one of the five star reviews...

BOught this for a laugh due to all the antics going on with this brand and HAAS formula 1. Ill keep the cans on my top shelf as a conversation starter!

Given the small sample size, it's probably hard to tell. Both glowing five star (as above) and one star reviews are all about the drama and not the product.

As to that other brand... RedBull has over 5K reviews with a 91% five star racing.

Richard

[crmalcolm]

Apparently, there is more Rich Energy / F1 news due in the next 7 days.

[Adam43]

I might post about it, which will make whatshisface happy.

[mj088]

Originally Posted by crmalcolm

Apparently, there is more Rich Energy / F1 news due in the next 7 days.

in the timeframe Haas are putting their new car and livery out then...https://www.formula1.com/en/latest/a...F7aueHUI7.html

[GTRMagic]

Originally Posted by Adam43

I get that. I don’t count us talking about their activities as an “achievement”, or at least a worthwhile achievement. But granted he has achieved that. Woopiedoo.

Unless the chat converts to activate consumer participation in the purchase process, and taking some Real Energy drinks off the shelf for consumption, the jumping up and down has all been rather a failure....

[S griffin]

Yeah, most of us are trying to get our heads around the whole saga it has caused. And it's not like we're seeing loads of cans in shops. I don't necessarily subscribe to the whole "all publicity is good publicity", it's no good if you haven't actually achieved much in terms of sales

[crmalcolm]

Originally Posted by GTRMagic

Unless the chat converts to activate consumer participation in the purchase process, and taking some Real Energy drinks off the shelf for consumption, the jumping up and down has all been rather a failure....

Originally Posted by S griffin

And it's not like we're seeing loads of cans in shops.

Their primary sales target is not in general retail. Cans in shops (and through their website) is at the lower end of their overall plan for unit sales, they are targeting sales in other settings.

[S griffin]

Well I question their business plan. They seem to have no idea how to sell the drink. Outside of racing they are not well known. Even their bid to buy Sunderland hasn’t put them on the map

[bjohnsonsmith]

Originally Posted by mj088

you have definitely seen advertising for it - Haas 2019 (the whole purpose of the thread)
Also you along with others are now "looking" for the product, which i bet is more than most of us have ever done for "Hype energy drinks" which I also dont recall seeing anywhere

Apart from Haas, otherwise that's been it.

I looked for Rich Energy back in 2019, when it was announced they would be partnering/sponsoring Haas, as I'd never heard of them up until then. That's when I initially came across the product on Amazon.

[crmalcolm]

Originally Posted by S griffin

Well I question their business plan. They seem to have no idea how to sell the drink. Outside of racing they are not well known.

You seem to be fairly certain on the subject, but there are a lot of factors you are missing.

Their business plan may not be commercial retail in the sense you understand, but for sales in other markets and distributors.

Can you tell me when you last saw products from the following on sale in supermarket shelves - or even how many units each of them sell?

Petronas, Ineos, Mission Winnow, Eightcap, Infor, SKF, Splunk, Darktrace, Huski Chocolate, Adler Pelzer, BWT, BlueDEF.....

Are their business plans subject to the same accusations of being ill-developed?

I can assure that outside of racing, Rich Energy is a well known brand in the markets they are looking to achieve sales. Not every product needs to find itself on a supermarket shelf to be a success. As an example, if you ever get a chance to see what products are used in hospitality chains, you will sometimes find they are far removed from those you see in supermarkets. Many brands specialise in the hospitality sector - and achieve great success in doing so. But if you showed any of those brands to the general public, they would probably not recognise them.

iiko, Jing, Frobishers, Velocity, Danish Crown, . Have you heard of them? They are well established brands in the hospitality market.

[steve nielsen]

Originally Posted by crmalcolm

You seem to be fairly certain on the subject, but
Can you tell me when you last saw products from the following on sale in supermarket shelves - or even how many units each of them sell?

Petronas, Ineos, Mission Winnow, Eightcap, Infor, SKF, Splunk, Darktrace, Huski Chocolate, Adler Pelzer, BWT, BlueDEF.....

Yes, I can get Huski chocolate at my local supermarket

https://www.jumbo.com/huski-chocolat...0ml/354876STK/

You can't compare that or any of the other named companies to Rich energy ,where you can't find the drink anywhere, and try to find the profit, revenue and number of employees and you'll find no clear figures at all about any of that

[crmalcolm]

Originally Posted by steve nielsen

Yes, I can get Huski chocolate at my local supermarket

https://www.jumbo.com/huski-chocolat...0ml/354876STK/

You can't compare that or any of the other named companies to Rich energy , you can't find the drink anywhere, and try to find the profit, revenue and number of employees and you'll find no clear figures at all about any of that

Why can't the other companies be compared to Rich Energy? Is there something about Rich Energy that means we shouldn't compare it to any other company?

Rich Energy can be found (and purchased) from their own online platform and other retailers such as Amazon - so it is wrong to say it can't be found anywhere.

Why do we need to know the profit, revenue, number of employees etc about a company? And just because we don't know that, is it right to make a judgement that they have a poor business plan?

As I said previously - Rich Energy's requirement for sales via a supermarket or high-street grocer is minimal, so to say they are going to fail because the product is not on the shelf at the local retailer is missing the point of their business model.

Their main sales avenue is through corporate events and in the hospitality sector - which seems to be lost on some in this thread (and other online platforms).

[BertMk2]

Originally Posted by crmalcolm

Their main sales avenue is through corporate events and in the hospitality sector

I can imagine they had a bumper 2020 then

[crmalcolm]

To use Huski as a comparison:

'McLaren Racing and Huski Chocolate announce extension of partnership to Indy 500
-That's great, but where can I buy Huski chocolate?
-Hot, it’s only available from their machines which are in hotels, corporate offices, etc. They offer a bottled cold product, but I haven’t seen it outside of Scandinavia.
-I asked where on their Instagram and they didn't respond. Saw many others with the same question with no replies. Their website doesn't have any info either.
-Where can I buy huski in the states? Is this rosh [sic] energy?'

'is huski chocolate real?
-I’ve never seen huski chocolate products or ever heard of them before I got into f1. I can’t find any of their products online and it looks like all of their photos come from them.
-My inclination is Huski Chocolate is a way for someone to turn their personal expenses/pet projects/race car hobbies into tax deductions.
Sure, the hot chocolate exists, but it’s just a small business that legitimizes massive “marketing” expenses for some rich guy(s).
-It looks like an upscale Rich Energy, MissionWinnow, etc. Fancy website, mission statements filled with ridiculous marketing buzz words and no substance, but when you dig there isn't much there, just some sketchy chocolate drinks. Probably a tax shelter for some foreign financiers.'

And an incorporation statement filed in the UK shows minimal capital.


But - I'm not going to make bold claims here that they (Huski) have no clue about sales, are not a real firm, do not know how to sell their product, have no business plan - without understanding their operating model properly and insight into their revenue stream. Much the same way as others seem to throw criticism at Rich Energy.

[steve nielsen]

Originally Posted by crmalcolm

Why can't the other companies be compared to Rich Energy? Is there something about Rich Energy that means we shouldn't compare it to any other company?

Rich Energy can be found (and purchased) from their own online platform and other retailers such as Amazon - so it is wrong to say it can't be found anywhere.

Why do we need to know the profit, revenue, number of employees etc about a company? And just because we don't know that, is it right to make a judgement that they have a poor business plan?

As I said previously - Rich Energy's requirement for sales via a supermarket or high-street grocer is minimal, so to say they are going to fail because the product is not on the shelf at the local retailer is missing the point of their business model.

Their main sales avenue is through corporate events and in the hospitality sector - which seems to be lost on some in this thread (and other online platforms).

So why can we find revenue, profit and employees for ALL those other companies but NOT for Rich energy

no matter what , Rich energy still seems extremely shady

[crmalcolm]

Originally Posted by steve nielsen

So why can we find revenue, profit and employees for ALL those other companies but NOT for Rich energy

If that is the case - can you provide the revenue, profit and employee numbers of Huski chocolate?

[Richard C]

Originally Posted by crmalcolm

Why can't the other companies be compared to Rich Energy? Is there something about Rich Energy that means we shouldn't compare it to any other company?

I know you are replying to topics generally brought up by others (sometimes by me) which is broadly the lack of presence of Rich Energy in the general commercial market (i.e. on the shelves of stores). While I do think it is worth pointing this fact out, and the reason for pointing this out, is that Rich Energy continues to point at Red Bull as their target (who are broadly available). I also generally think this topic is generally neither here nor there when it comes to Rich Energy and why it is a topic for discussion. The lack of product is just a side story.

Rich Energy is a topic for discussion for a number of reasons. It's trainwreck sponsorship deal with Haas, the Whyte Bikes logo plagiarism, the management/ownership drama, Storey's off the rails twitter account, etc. Of of which by all accounts, these are all completely self inflicted. William Storey is the star of his own self created narcissistic series of WTF moments with all of us munching on a bag of popcorn to see what he will do next. And basically waiting for the inevitable cratering. Whatever money he is burning through is not infinite. It will come to an end.

If Rich Energy/William Storey was operating like any of the other companies you called out, we wouldn't be talking about him or his company. And while some will rightly say... We are talking about the company and buying the product to sample it and that is "mission accomplished". I do not feel the concept of "There is no such thing as bad press" is true. He and the company are a laughing stock. Even if he buys his way into F1 again. This will not change my mind.

Richard

[bjohnsonsmith]

Originally Posted by crmalcolm

To use Huski as a comparison:

'McLaren Racing and Huski Chocolate announce extension of partnership to Indy 500
-That's great, but where can I buy Huski chocolate?
-Hot, it’s only available from their machines which are in hotels, corporate offices, etc. They offer a bottled cold product, but I haven’t seen it outside of Scandinavia.
-I asked where on their Instagram and they didn't respond. Saw many others with the same question with no replies. Their website doesn't have any info either.
-Where can I buy huski in the states? Is this rosh [sic] energy?'

'is huski chocolate real?
-I’ve never seen huski chocolate products or ever heard of them before I got into f1. I can’t find any of their products online and it looks like all of their photos come from them.
-My inclination is Huski Chocolate is a way for someone to turn their personal expenses/pet projects/race car hobbies into tax deductions.
Sure, the hot chocolate exists, but it’s just a small business that legitimizes massive “marketing” expenses for some rich guy(s).
-It looks like an upscale Rich Energy, MissionWinnow, etc. Fancy website, mission statements filled with ridiculous marketing buzz words and no substance, but when you dig there isn't much there, just some sketchy chocolate drinks. Probably a tax shelter for some foreign financiers.'

And an incorporation statement filed in the UK shows minimal capital.


But - I'm not going to make bold claims here that they (Huski) have no clue about sales, are not a real firm, do not know how to sell their product, have no business plan - without understanding their operating model properly and insight into their revenue stream. Much the same way as others seem to throw criticism at Rich Energy.

Huski Chocolate have an online shop.


https://www.huskichocolate.com/collections/all

[crmalcolm]

Originally Posted by Richard Casto

Rich Energy is a topic for discussion for a number of reasons. It's trainwreck sponsorship deal with Haas, the Whyte Bikes logo plagiarism, the management/ownership drama, Storey's off the rails twitter account, etc. Of of which by all accounts, these are all completely self inflicted. William Storey is the star of his own self created narcissistic series of WTF moments with all of us munching on a bag of popcorn to see what he will do next. And basically waiting for the inevitable cratering. Whatever money he is burning through is not infinite. It will come to an end.

I'm with you on questioning some of their previous activities.

The Haas sponsorship saga was carried out in public, so as interested F1 observers comment is inevitable.

Whyte Bikes logo plagiarism - again, something that occurred in the public domain and open for comment/criticism (it should be pointed out that this logo had been sub-contracted to Sean Kelly of Staxoweb Limited, so not entirely Storey's fault).

Seemingly random tweets, and a less than professional portrayal again can be critiqued.

My issue lies with those who question their business plans, or use a lack of product in their local grocer as being grounds to assume that Rich Energy will not amount to much. In this area, they appear not too dissimilar to Huski Chocolate.

Maybe Rich Energy have brought on this criticism through the way they have conducted their activities - but lets reserve our criticism for those matters we have knowledge of, and not the unknowns (this isn't pointed at you - but at some who seem to hold Rich Energy to a different standard to other F1 'sponsors').

[crmalcolm]

Originally Posted by bjohnsonsmith

Huski Chocolate have an online shop.


https://www.huskichocolate.com/collections/all

So does Rich Energy....

https://www.richenergy.com/store

[S griffin]

I can’t believe anybody would take Rich Energy seriously. Limiting their projects online, the CEO caring more about his own ego on Twitter than the actual company and never being clear on how much they are selling or what their actual business plan is. Is it any wonder their F1 adventure with Haas ended so soon?

[crmalcolm]

Originally Posted by S griffin

I can’t believe anybody would take Rich Energy seriously. Limiting their projects online, the CEO caring more about his own ego on Twitter than the actual company and never being clear on how much they are selling or what their actual business plan is. Is it any wonder their F1 adventure with Haas ended so soon?

A couple of questions:

Limiting their projects online - is that a criticism you could make of other online companies?
CEO caring more about his own ego - plenty of CEOs are ego-driven, is the same criticism thrown at Musk et al?
Never being clear on how much they are selling - do you know the sales figures for Huski chocolate?
What their actual business plan is - have you seen any other F1 sponsor's business plans for comparison?

Their business plan - part of it is using established franchises to propel the brand onto a global stage - WSL, BTCC, BSB, EFL, F1........

[Moneyseeker]

Originally Posted by crmalcolm

You seem to be fairly certain on the subject, but there are a lot of factors you are missing.



Their business plan may not be commercial retail in the sense you understand, but for sales in other markets and distributors.



Can you tell me when you last saw products from the following on sale in supermarket shelves - or even how many units each of them sell?



Petronas, Ineos, Mission Winnow, Eightcap, Infor, SKF, Splunk, Darktrace, Huski Chocolate, Adler Pelzer, BWT, BlueDEF.....



Are their business plans subject to the same accusations of being ill-developed?



I can assure that outside of racing, Rich Energy is a well known brand in the markets they are looking to achieve sales. Not every product needs to find itself on a supermarket shelf to be a success. As an example, if you ever get a chance to see what products are used in hospitality chains, you will sometimes find they are far removed from those you see in supermarkets. Many brands specialise in the hospitality sector - and achieve great success in doing so. But if you showed any of those brands to the general public, they would probably not recognise them.



iiko, Jing, Frobishers, Velocity, Danish Crown, . Have you heard of them? They are well established brands in the hospitality market.

WS keeps referring to Red Bull as RE's competitor, so presumably he will want to be on the same places, not just quite niche hospitality venues where there is relatively low volumes.

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