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18 Feb 2015, 23:23 (Ref:3506372) | #26 | ||
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It's an issue of medium importance. And it comes under the category of brand identity. I'm not sure why you guys don't get this.
And some of you guys I recognise complaining about them not doing about promotion - well, this is part of that and its a fair move. There are more important issues - that issue is governance. But of course all the big stakeholders are paralysed on this question, jealously guarding what they have without a thought to the big picture. |
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18 Feb 2015, 23:37 (Ref:3506381) | #27 | |
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I dislike the recent fashion for drivers to keep changing their helmet design. I prefer it to be their 'identifier', a bit like a coat of arms for a medieval knight!
However, I don't think it needs a regulation. There is a problem with identifying drivers though. Too many teams have similar liverys, especially on long shots and the light is hitting the cars at the wrong angle. The little colour differences between the two cars in a team, such as on the roll-hoop camera or mirrors, are not a solution because stupid old people such as myself can't remember which is which! Rather than making rules about helmet colours, the issue would be better addressed by improving the visibility of numbers or driver names. Especially on in-car shots. |
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19 Feb 2015, 00:21 (Ref:3506392) | #28 | ||
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I think it's wonderful to see that the FIA are addressing the really important issues ..
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19 Feb 2015, 00:30 (Ref:3506397) | #29 | ||
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I can't believe I am asking this question but does anyone have Max Mosleys phone number ?
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19 Feb 2015, 01:22 (Ref:3506413) | #30 | |
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Right along with the colour of their underwear I would suggest. How big will the committee be and how much will they be paid to allocate crash helmet colours and designs to drivers. How dare they design their own helmets, its a health and safety issue I tell you. |
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19 Feb 2015, 02:09 (Ref:3506422) | #31 | ||
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The colour of their underwear is irrelevant.
The drivers brand identity is central to the promotional aspect of this sport and is thus of some importance. It really shouldn't be this difficult to work this out guys. |
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If I had asked my customer what they wanted, they would've said a faster horse. -Henry Ford |
19 Feb 2015, 06:01 (Ref:3506490) | #32 | ||
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Painting the wing endplates and mirrors or/and top of the airbox in differing colours between team mates should solve the differentiation problem far better than helmets given the high sided cockpits. Or actual numbers you can see as suggested above. Sorry this is just egotism from the formula 1 management group. |
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19 Feb 2015, 09:01 (Ref:3506556) | #33 | |
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Well done Sauber they have put quite large numbers on the side of their car at Barcelona.
http://live.autosport.com/commentary.php/id/818 http://www.autosport.com/gallery/photo.php/id/13325604 Lets hope they keep it up for the season. |
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19 Feb 2015, 10:27 (Ref:3506593) | #34 | ||
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Viewing enjoyment either at the circuit or on TV is improved by quick recognition of exactly which car/ driver is in view, simples!
Also just think about those of us that have red green colour vision problems, the makers of those little lights that show when your device is finished charging forget about that problem! |
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19 Feb 2015, 11:22 (Ref:3506604) | #35 | ||
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19 Feb 2015, 11:28 (Ref:3506609) | #36 | |||
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You guys all bellyaching about the sport not doing enough to promote itself and then the sport does something smart in this area, it's "egotism". |
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If I had asked my customer what they wanted, they would've said a faster horse. -Henry Ford |
19 Feb 2015, 12:40 (Ref:3506625) | #37 | |||
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Nitropteron - Fly fast or get crushed! by NaBUrean Prodooktionz naburu38.itch.io |
19 Feb 2015, 12:58 (Ref:3506627) | #38 | ||
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19 Feb 2015, 13:16 (Ref:3506633) | #39 | ||
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I don't see what the big deal is about changing helmet design. If a driver wants to change design for the hell of it and or, that's how they want to brand/market themselves, so what?
Also, what if a driver picks up another sponsor during the course of the season, are they not allowed to change helmet design, to incorporate the new sponsor? |
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19 Feb 2015, 13:29 (Ref:3506638) | #40 | |||
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Very simple concept this guys. Time to get it together. |
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19 Feb 2015, 13:30 (Ref:3506640) | #41 | ||
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Then why do drivers appear in commercials without their helmets on?
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19 Feb 2015, 13:42 (Ref:3506650) | #42 | ||
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19 Feb 2015, 13:46 (Ref:3506653) | #43 | ||
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I've seen promotional material with or without helmets. Sometimes promotional material contains depictions of drivers 'suiting up', putting on a helmet and driving off. Sometimes drivers are carrying their helmets in pitlane. If they aren't using helmets sufficiently, then they should use them some more.
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19 Feb 2015, 14:12 (Ref:3506661) | #44 | |||
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19 Feb 2015, 14:21 (Ref:3506664) | #45 | |||
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"If you're not winning you're not trying." Colin Chapman. |
19 Feb 2015, 14:43 (Ref:3506670) | #46 | ||
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19 Feb 2015, 14:46 (Ref:3506671) | #47 | ||
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Last edited by Adam43; 19 Feb 2015 at 14:53. |
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19 Feb 2015, 14:52 (Ref:3506672) | #48 | ||
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Marketing and branding is a whole new world to some of you guys. I'm glad I can help.
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19 Feb 2015, 15:08 (Ref:3506674) | #49 | ||
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with all due respect the only guys who really change their helmets, LH, SV, and FA, are the most marketable drivers in F1.
so i really dont see how multiple helmets have diminished their brand or marketability. if anything LH occasionally putting a picture of his dog and gf on his helmet works because it reinforces the number of pictures he puts out on twitter and instagram of his dog and gf. it gives him more pictures to tweet and more for his legion of fans to fawn over. its all a bit juvenile to me, but his online profile is how he builds his brand up and that is modern marketing imo. |
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Home, is where I want to be but I guess I'm already there I come home, she lifted up her wings guess that this must be the place |
19 Feb 2015, 15:30 (Ref:3506676) | #50 | ||
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A single design enhances their marketability for reasons I've outlined and is good practice for drivers establishing their brand identity for the future.
It'll help people with an on-off interest in the sport as well. People who rest on that limbo between interest/disinterest might not remember names or get mixed up in colours and so on, will see vivid helmet designs and associate that more readily with the driver. Just like Mansell with his iconic helmet, Senna with his, Hill with his and on it goes. Very reasonable stuff to legislate on. |
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