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Harman Kardon Joins Global Formula E Racing Series
Old 7 Jun 2017 15:15
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Harman Kardon brand will team up with BMW i to sponsor the MS Amlin Andretti Race Team in the FIA Formula E Championship. HARMAN joins the team as the official headphone, speaker and audio partner of Andretti Formula E. As BMW’s connected car and premium audio solutions partner for models including the BMW i3 and i8, the Harman Kardon partnership with BMW i and MS Amlin Andretti brings a strong innovation mindset and forward-thinking approach to the full-electric street racing series.
“We are thrilled to be joining forces with Andretti Formula E in the FIA Formula E Championship,” said Ralph Santana, Chief Marketing Officer at HARMAN. “This collaboration with BMW i and MS Amlin Andretti is an ideal extension of our longstanding partnership with BMW, based on shared technology expertise, an innovation focus, and commitment to the ultimate in-car experience. We look forward to being part of the Formula E Championship and connecting with a growing group of passionate Formula E fans around the world.”

“We are really excited to have Harman Kardon partnering with BMW i and our team,” said Michael Andretti, CEO of Andretti Formula E. “There is strong alignment between Harman Kardon, BMW i, and Andretti centred on performance and technology. The all-electric racing platform of Formula E provides a great opportunity for Harman Kardon to showcase its innovative products and engage with the tech-savvy fans of the series.”
Tags: formula E Harman Andretti

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