How much is a sponsorship worth?

[GTRMagic]

In AA this week, there is an article taken from 10,000ft about what a sponsorship might be worth to a V8Supercar team.

The income stream is broken down as follows:

"Big Team" - 2 cars

Car Area	Sponsorship Value
Mirrors	$100,000
Rear Bar	$350,000
Rear Quarters	$550,000
Naming Rights/Sides	$3,000,000
Windscreen Strip	$1,500,000
Bonnet	$1,000,000
Front Bar	$550,000
Headlights	$250,000
TOTAL	$7,300,000

"Little Team" - 1 car

Car Area	Sponsorship Value
Mirrors	$40,000
Rear Bar	$100,000
Rear Quarters	$250,000
Naming Rights/Sides	$500,000
Windscreen Strip	$250,000
Bonnet	$350,000
Front Bar	$70,000
Headlights	$50,000
TOTAL	$1,610,000

Sounds like a pluck in some ways...

The 'review' also seems to ignore the alleged $850,000 income from the Racing Entitlement Contract, and indeed the input of capital & operating funds from arguably non-commercial family interests..

But if you look at a team like GRM, estimating their budget suggests a 2 car team operates on far less than these numbers. Income from Fujitsu as primary sponsor was reported to be $1.8m for 2 cars. Sponsorship from Valvoline owning the noses of these 2 cars would likely be in the $800k range for 2 cars. Cummins has reduced in space, and would likely be in the $300k range. So you have a commercial budget of $2.9m to run 2 cars. Topped up with the REC income of $1.7m for 2 cars, this then becomes $4.6m for 2 cars, to fund operating & capital spend for the GRM operation. A long way from AA's $7.3m proclamation

[Axeman444]

i'm surprised people still read AA...

from memory that is also nothing like what was suggested by Mr Crompton on V8Xtra's broadcast from the Kelly Racing shed either

[Tourer]

Hmm,

The AA numbers might be about right in terms of calculated TV exposure value but that doesn't mean that a sponsor is actually going to pay that level of dollars.

I don't get AA anymore so don't know which the article refers to - the calculated value of the exposure or the dollars received.