Auto Action - Staffed By Fools??

Vanilla Dice · 8 Feb 2006, 02:14 (Ref:1517715)

Having read this week's excuse for a motoring magazing... I was again horrified at the laziness of their reporting.

The AA staffers are all very excited about Perkins' new Commodore paintjob (gee all black, how hard is that??) but the thing that gets up my nose.. is they mention not once but twice, that Perkins and Jack Daniels are "...pioneers in alcohol sponsorship of motorsport..."

Which conveniently forgets title sponsor Victoria Bitter, the 5 years or so the Sirromet Wines car has been on the grid, the Tooheys 1000 amongst others

Do the copywriters at Auto Action just regurgitate the press reports from the teams and call them their own work?

Sure seems like it to me.

I would love to see the likes of the Reverend Limiter, who has posted here before, have a clever comeback to that.

Lazy, Lazy... Not Good Enough!!

storyline · 8 Feb 2006, 03:11 (Ref:1517737)

Hmmm I seem to recall a certain Melbourne race track promoter who used to run some real Southern type sponsorship on his F5000 back in the mid 70's.

Yep - sure - pioneer sponsorship all right.

But what else can you expect from such a young bunch of so-called 'journalists'?

Vanilla Dice · 8 Feb 2006, 03:18 (Ref:1517741)

That they hire apprentices fresh out of school because they are cheap does not excuse regurgitating press releases.

It would be fun playing Trivial Pursuit in the Auto Fiction office, any event that happened before 1985 would be immediately consigned to the Ancient History category

Not good enough Auto Fiction. A waste of my $5.20 (I couldnt nick Wes' copy this week).

HRT433 · 8 Feb 2006, 03:27 (Ref:1517743)

sooo.....

if you (and others on this forum that constanty winge about it) don't like what they produce then don't spend your $5.20 on it...simple...

they are obviously doing somthing right, cuase you keep buying/reading it despite how horrible you say it is....

storyline · 8 Feb 2006, 03:29 (Ref:1517744)

Reading it and buying it are two completely different things that don;t always go together.

pete60 · 8 Feb 2006, 03:33 (Ref:1517745)

Quote:

Originally Posted by Vanilla Dice

Do the copywriters at Auto Action just regurgitate the press reports from the teams and call them their own work?

!

Yes, and so do most other journos. The Courier Mail weekly column by Gordon Lomas usually has an air of deja vu about it...

The other thing that gets on my wick is the absolute drivel that is presented as a press release...( eg "Great Result for Team X last weekend, with a fighting 28th place..."). Thanks to the wonders of the internet, it seems anyone who has completed a primary school education can whack out some self serving piece of twaddle and, chances are, someone, somewhere, will pick it up and run with it.

Oh, and I think the Coopers Ute team might have a few thoughts on the "pioneer" aspect. Maybe even Alfie Costanzo, who was sponsored by Stock 84 brandy about 25 or so years ago....

Rombles1 · 8 Feb 2006, 03:57 (Ref:1517754)

What about Brett Stevens - he has recieved a significant amount of sponsorship over many years from some alcohol company - oh, thats right - Jack Daniels!

storyline · 8 Feb 2006, 04:05 (Ref:1517757)

Quote:

Originally Posted by pete60

Maybe even Alfie Costanzo, who was sponsored by Stock 84 brandy about 25 or so years ago....

That started just after Davo had his Southern Comfort sponsorship - Alf's would be from about 78/79 I think.

Vanilla Dice · 8 Feb 2006, 04:11 (Ref:1517760)

All this and more from what they proudly (yet no doubt wrongly!) boast as "Australia's Number One Motor Racing Magazine" on the front cover.

I think that mantle may have shifted to Australian Muscle Car.. or CWA Weekly.. anything but Auto Fiction.

Yes I bought my copy this week, usually I flog someone else's edition. My fault, should have known better.

Factual errors are just not good enough for a coverstory!

spectator22 · 8 Feb 2006, 04:52 (Ref:1517783)

Good call Vanilla D. Many of the AA staff journos would still have been in nappies in 1985, so theres a lack of experience. I know Ive said it before but thats why I dumped them a while back but continue to buy Motorsport News. MN is intelligent, intresting, under 6 bucks a fortnight and usually correct with its news. As in another thread recently, AA is doomed IMO.

Henry · 8 Feb 2006, 05:01 (Ref:1517784)

Wasn't the Coppins/Richards L34 carrying Southern Comfort sponsorship in 1974 at Bathurst?

Crowestar · 8 Feb 2006, 07:36 (Ref:1517818)

I think it was. Great looking car too!!!

rdmdog · 8 Feb 2006, 07:46 (Ref:1517824)

I think the jist of the story was the first V8SC to have naming right sponsorship.

I dont know if they are staffed by idiots, but no doubt owned by a company interested in circulation.............

thirty4 · 8 Feb 2006, 07:54 (Ref:1517828)

No mention on why Castrol is absent either. I was under the impession that Castrol was staying on as a supplier like Shell did with DJR.

TSR · 8 Feb 2006, 11:04 (Ref:1517957)

This is not new news coming from AF bunker, AF is slow going down the great big s-bend slowly

Falcadore · 8 Feb 2006, 13:08 (Ref:1518043)

Bundaberg Rum have been an intermitent sponsor of Peter Janson's.

Then there was the three car Wild Turkey NASCAR team at the Thunderdome.

XXXX sponsored Paul Romano and Wally Lewis' HQ Holdens a few years back.

And wait a minute - weren't Inner Circle Rum a sponsor of Team Dodo (nee Lansvale) the past two seasons?

D.R.T. · 8 Feb 2006, 13:18 (Ref:1518053)

The more this is discussed by us everyday people, the more embarassing this becomes for AA.

Vanilla Dice · 8 Feb 2006, 21:48 (Ref:1518369)

XXXX was an ATCC round sponsor in the early to mid 1980's too.. the logo appeared on the cars at that Lakeside meeting...

Didnt Swan Brewery sponsor Wayne Gardner a long time ago...

"they said you couldnt make it, but you finally came thru, this Swan's made for yooouuuu!!"

mac · 9 Feb 2006, 00:13 (Ref:1518455)

Quote:

Originally Posted by Vanilla Dice

The AA staffers are all very excited about Perkins' new Commodore paintjob (gee all black, how hard is that??) but the thing that gets up my nose.. is they mention not once but twice, that Perkins and Jack Daniels are "...pioneers in alcohol sponsorship of motorsport..."

Which conveniently forgets title sponsor Victoria Bitter, the 5 years or so the Sirromet Wines car has been on the grid, the Tooheys 1000 amongst others

Just playing devil's advocate here for a moment ......

"Pioneer" implies leadership, and being one of the first to do something.

Perhaps the "pioneering in alcohol sponsorship of motorsport" can be related to their level of sponsorship, or the way in which they are sponsoring the team.

Look a little closer and you will find that Jack Daniels is running an important message with its sponsorship - "Pace Yourself. Drink Responsibly."

I cannot recall any sponsorship from over the years where any alcohol company has preached "drinking responsibly" - at least in motorsport.

I also cannot recall a major mass-market, worldwide alcohol brand as a major team sponsor of a highly-prominent organisation in Australian Touring Cars. Perhaps I am wrong, but I cannot think of any.

Certainly Sirromet Wines does not have the standing of a Jack Daniels across the globe ......

kmsport · 9 Feb 2006, 00:44 (Ref:1518468)

VD...I just wonder if we live in such litigous times that the best motorsport journos can do is regurgitate press releases to minimise the good Barristers bill. To me, a bit of investigative journalism would be great..

JABWOA · 9 Feb 2006, 03:46 (Ref:1518525)

Maybe the "pioneering" is that the cars runs on the stuff?!? You get the waft of bourbon everytime the car goes by, making you want to get some yourself?!? Subliminal/subsmellery?!?

RotorFan · 9 Feb 2006, 04:40 (Ref:1518537)

As a great fan of the drink I must clarify - Jack Daniel's is not a bourbon!

Buckshot · 9 Feb 2006, 06:24 (Ref:1518551)

The exact quote from AutoAction is:

"Perkins' oufit is the first Supercar squad to sport title sponsorship from an alcohol brand"

This statement is almost correct - other than Paul Morris having Daddy pay for his drive with Simmoret branding we have only seen the odd VB logo on some Supercars or smaller logos here and there on other cars for other beverages in the V8 Supercar category.

If you don't like AutoAction then don't buy it. The AA bashing is really getting boring around here.

Uncle Cranker · 9 Feb 2006, 06:31 (Ref:1518552)

Quote:

Originally Posted by mac

Just playing devil's advocate here for a moment ......

"Pioneer" implies leadership, and being one of the first to do something.

Perhaps the "pioneering in alcohol sponsorship of motorsport" can be related to their level of sponsorship, or the way in which they are sponsoring the team.

Look a little closer and you will find that Jack Daniels is running an important message with its sponsorship - "Pace Yourself. Drink Responsibly."

I cannot recall any sponsorship from over the years where any alcohol company has preached "drinking responsibly" - at least in motorsport.

I also cannot recall a major mass-market, worldwide alcohol brand as a major team sponsor of a highly-prominent organisation in Australian Touring Cars. Perhaps I am wrong, but I cannot think of any.

Certainly Sirromet Wines does not have the standing of a Jack Daniels across the globe ......

Mac,
Fosters Australia, formerly Carlton & United Beverages
(formerly Carlton & United Breweries, who were simply once known as C.U.B) have run an "Enjoy Responsibily" campaign for about four years now, across it's beers, [ VB, Draught, Mid, &Fosters] and its spirits, [ Cougar Bourbon & Run & Black Douglas Scotch]

BlueMax · 9 Feb 2006, 06:51 (Ref:1518555)

I haven't seen "Enjoy Responsibily" on a car

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